| Author: | Molina, N. |
| Title: | Analyse marketing du march des produits O.T.C. |
| Journal: | Revue Francaise du Marketing
1990 : OCT, 129, p. 61-72 |
| Index terms: | OVER THE COUNTER MARKET PHARMACEUTICAL INDUSTRY FRANCE MARKETING CONSUMER ATTITUDES |
| Language: | fre |
| Abstract: |
SCIMA