| Author: | Abraham, Y. T. |
| Title: | Conflicts and strategic implications for MNC market entry ! MNC = multinational company |
| Journal: | Management Decision
1990 : VOL. 28:4, p. 36-43 |
| Index terms: | INTERNATIONAL BUSINESS MULTINATIONAL COMPANIES MARKETING STRATEGY |
| Language: | eng |
| Abstract: | Three-hundred-and-fifty-nine of the world's largest multinational companies (MNCs) were surveyed to determine significant conflict areas. A five-part , 49-item questionnaire was designed to gather data. The data were subjected to one-way analysis of variance and various t-tests. The results, discussion and conclusions are presented. The findings are summarized in terms of ownership entry modes, nationality and age of MNC and pointers for MNC management and firms contemplating internationalization are suggested. The problem of managing conflicts in the MNC-host country relationships is examined. An ample literature review is provided. Some directions for further research are offered. |
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