| Author: | Sabel, H. |
| Title: | Qualitaeten, Preise und Mengen = Quality , price and quantity |
| Journal: | Zeitschrift für Betriebswirtschaft
1990 : AUG, 60:8, p. 745-772 |
| Index terms: | QUALITY PRICES CAR INDUSTRY MARKETS FEDERAL REPUBLIC OF GERMANY MARKET SEGMENTATION MARKETING MANAGEMENT |
| Language: | ger |
| Abstract: | The study analyzes the structure of the German car market and the relations between the strategic variables price, quality and quantity. Both questions are of theoretical and managerial relevance. Economic theory focuses on two questions: 1. Is market structure determined by behavioural or economic factors? 2. Is it possible to determine empirically price and quality functions? From a practical point of view the question is whether market segments are determined by management's orientation towards production and finance or by the needs and wishes of consumers. The results are disappointing both in terms of economic theory and marketing management in the German car industry. |
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