Author: | Tschoegl, A. Chwo-Ming, J. |
Title: | Gibrat's law in marketing: the case of liquor brand sales |
Journal: | International Journal of Research in Marketing
1990 : Vol. 7:4 p. 249-262 |
Index terms: | MARKET SHARE MATHEMATICAL MODELS SPIRITS INDUSTRY BRAND LOYALTY |
Language: | eng |
Abstract: |
SCIMA