| Author: | Brown, R. |
| Title: | Making the product portfolio a basis for action. |
| Journal: | Long Range Planning
1991 : FEB, VOL. 24:1, p. 102-110 |
| Index terms: | STRATEGIC PLANNING MARKETING STRATEGY |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Brown, R. |
| Title: | Making the product portfolio a basis for action. |
| Journal: | Long Range Planning
1991 : FEB, VOL. 24:1, p. 102-110 |
| Index terms: | STRATEGIC PLANNING MARKETING STRATEGY |
| Language: | eng |
| Abstract: |