| Author: | Peters, T. |
| Title: | Get innovative or get dead. |
| Journal: | California Management Review
1990 : FALL, VOL. 33:1, p. 9-26 |
| Index terms: | CORPORATE PLANNING TECHNOLOGICAL INNOVATION |
| Language: | eng |
| Abstract: | The corporate renewal agenda for the nineties is staggering, from quality and service to teams, information technology, and time-based shuffle. Yet it is the failure to fundamentally innovate the caused, among other things , almost 50 percent of the Fortune 500 to fall off that highly reputable list in the 1990s. A series of strategies are outlined which can help companies to become and stay innovative. The most radical of them are the "violent market injection strategies". Their competitive advantages are considered. Then a number of organizing strategies are described and analyzed. Some rigid organizational forms are criticized. |
SCIMA