Author: | Klein, S. Roth, V. J. |
Title: | Determinants of export channel structure : the effects of experience and psychic distance reconsidered. |
Journal: | International Marketing Review
1990 : VOL. 7:5, p. 27-38 |
Index terms: | MARKETING MANAGEMENT MARKETING CHANNELS EXPORTING TRANSACTION COSTS |
Language: | eng |
Abstract: |
SCIMA