| Author: | |
| Title: | Video tapes. |
| Journal: | Market Research Great Britain
1991 : APR, VOL. 32, p. 35-43 |
| Index terms: | VIDEO CASSETTES INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The UK market for video media - pre-recorded, blank video cassettes and rental - is overviewed. In 1990, total spending on video software purchase and rental topped GBP 1 billion. Pre-recorded videos were a boom area in 1990 /36 percent, compared to 11 percent of the market in 1986/, but the market is immature and liable to rapid saturation. Growth has been stimulated by falling prices. Blank video cassettes continued to decline in value as prices fell further, despite a moderate rise in unit sales. Some value growth is expected in line with a move to higher quality tapes for camcorders and S-VHS systems. The video rental market is entering a phase of intense competition. Data on supply, market sectors, consumer profile, brands, etc. are presented. |
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