Author: | Sommers, M. J. |
Title: | The prospects for innovation. |
Journal: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 35-42 |
Index terms: | NEW PRODUCTS SINGLE MARKET CONSUMER MARKETS MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA
Author: | Sommers, M. J. |
Title: | The prospects for innovation. |
Journal: | Marketing and Research Today
1991 : FEB, VOL. 19:1, p. 35-42 |
Index terms: | NEW PRODUCTS SINGLE MARKET CONSUMER MARKETS MARKET RESEARCH |
Language: | eng |
Abstract: |