| Author: | Lampert, S. I. |
| Title: | The attitude pollimeter: a new attitude scaling device. |
| Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 578-582 |
| Index terms: | SCALING ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Lampert, S. I. |
| Title: | The attitude pollimeter: a new attitude scaling device. |
| Journal: | Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 578-582 |
| Index terms: | SCALING ATTITUDES |
| Language: | eng |
| Abstract: |