| Author: | Dowling, G. B. Cooper, J. A. |
| Title: | Simulation des systemes : la simulation des cycles de vie des produits et des services. |
| Journal: | Recherche et Applications en Marketing
1990 : VOL. 5:4, p. 25-43 |
| Index terms: | PRODUCT LIFE CYCLE SIMULATION MODELS SERVICE CONSUMER GOODS |
| Language: | fre |
| Abstract: |
SCIMA