| Author: | Brignier, J. M. |
| Title: | Mesures de audience radiophonique : sondage telephonique ou interview a domicile? |
| Journal: | Recherche et Applications en Marketing
1990 : VOL. 5:4, p. 3-23 |
| Index terms: | TELEPHONE INTERVIEWS QUESTIONNAIRES SURVEYS RADIO RECEIVERS INDUSTRY |
| Language: | fre |
| Abstract: |
SCIMA