| Author: | Aurier, P. |
| Title: | Recherche de variete : un concept majeur de la theorie en marketing. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:1, p. 85-106 |
| Index terms: | PRODUCT DIFFERENTIATION MARKETING THEORY |
| Language: | fre |
| Abstract: |
SCIMA