| Author: | Bauer, C. Nowak, T. |
| Title: | Die organisatorische Entwicklung von Daimler-Benz. Structure follows Strategy? Eine Beurteilung der verschiedenen Organisationsformen des Konzerns in Abhängigkeit von den zu bewältigenden Aufgaben. *DAIMLER-BENZ |
| Journal: | Zeitschrift Führung + Organisation
1991 : MAR/APR, VOL. 60:2, p. 93-98 |
| Index terms: | CORPORATE STRUCTURE CORPORATE STRATEGY ORGANIZATIONAL CHANGE MANAGEMENT SYSTEM |
| Language: | ger |
| Abstract: | In the wake of strategic remodelling the Daimler-Benz AG has twice changed its management structure since 1986, its present structure dating from 1989. In the article the authors consider whether this organizational structure can provide a framework for corporate processes that will guarantee the achievement of corporate strategic goals. After outlining the company's strategic development, the authors submit its organizational structures to a critical examination based on published material. Consequently alternatives for present management-holding are enumerated. |
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