| Author: | Stippel, P. |
| Title: | "Heute bin ich der Massstab" |
| Journal: | Absatzwirtschaft
1991 : APR, VOL. 34:4, p.20-21 |
| Index terms: | MARKETING |
| Language: | ger |
| Abstract: | The author asked Dr. Horst Wiethuechter, the ex marketing director of the Hamburg cigarette factory Reemtsma about his successes. He speaks about the history of marketing, about his experiences with Dunhill and about his new British tobacco firm the Bentley. |
SCIMA