| Author: | Hastings, H. |
| Title: | Introducing new products without advertising. |
| Journal: | Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 19-25 |
| Index terms: | ADVERTISING NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Hastings, H. |
| Title: | Introducing new products without advertising. |
| Journal: | Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 19-25 |
| Index terms: | ADVERTISING NEW PRODUCTS |
| Language: | eng |
| Abstract: |