Author: | Bigne Alcaniz, J. E. |
Title: | Nuevas tecnologias en la investigacion de audiencia y publicitaria. |
Journal: | Alta Direccion
1991 : MAY-JUN, 157, p. 221-232 |
Index terms: | TECHNOLOGICAL INNOVATION COMPUTER SYSTEMS PUBLICITY ADVERTISING RESEARCH |
Language: | spa |
Abstract: |
SCIMA