| Author: | Smith, S. M. Alcorn, D. S. |
| Title: | Cause marketing : a new direction in the marketing of corporate responsibility. |
| Journal: | Journal of Consumer Marketing
1991 : SUMMER, VOL. 8:3, p. 19-35 |
| Index terms: | MARKETING STRATEGY CORPORATE RESPONSIBILITY SOCIAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA