| Author: | Reichheld, F. F. Sasser, W. E. |
| Title: | Como gestionar los servicios como si fueran productos tangibles. |
| Journal: | Harvard-Deusto Business Review
1991 : APR-JUN, 46, p. 89-97 |
| Index terms: | SERVICE MANAGEMENT SERVICE INDUSTRIES CLIENTS CUSTOMERS |
| Language: | spa |
| Abstract: |
SCIMA