Author: | Hunt, S.D. |
Title: | Positivism and Paradigm Dominance in Consumer Research: Toward Critical Pluralism and Rapprochement |
Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 32-44 |
Index terms: | CONSUMER RESEARCH METHODOLOGY |
Language: | eng |
Abstract: |
SCIMA