| Author: | Rao, V.R. Steckel, J.H. |
| Title: | A Polarization Model for Describing Group Preferences |
| Journal: | Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 108-118 |
| Index terms: | CONSUMER RESEARCH GROUP DECISION MAKING GROUPS LINEAR MODELS |
| Language: | eng |
| Abstract: |
SCIMA