| Author: | Coppett, J. I. Staples, W. A. |
| Title: | A sales mix model for effective industrial selling. |
| Journal: | Industrial Marketing Management
1980 : FEB, VOL. 9:1, p. 31-36 |
| Index terms: | SALES PROMOTION MARKETING MIX |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Coppett, J. I. Staples, W. A. |
| Title: | A sales mix model for effective industrial selling. |
| Journal: | Industrial Marketing Management
1980 : FEB, VOL. 9:1, p. 31-36 |
| Index terms: | SALES PROMOTION MARKETING MIX |
| Language: | eng |
| Abstract: |