Author: | McKenna, R. |
Title: | El nuevo concepto de marketing: marketing es todo. |
Journal: | Harvard-Deusto Business Review
1991 : OCT-DEC, 48, p. 25-38 |
Index terms: | MARKETING CONCEPT MARKETING THEORY |
Language: | spa |
Abstract: |
SCIMA
Author: | McKenna, R. |
Title: | El nuevo concepto de marketing: marketing es todo. |
Journal: | Harvard-Deusto Business Review
1991 : OCT-DEC, 48, p. 25-38 |
Index terms: | MARKETING CONCEPT MARKETING THEORY |
Language: | spa |
Abstract: |