| Author: | McKenna, R. |
| Title: | El nuevo concepto de marketing: marketing es todo. |
| Journal: | Harvard-Deusto Business Review
1991 : OCT-DEC, 48, p. 25-38 |
| Index terms: | MARKETING CONCEPT MARKETING THEORY |
| Language: | spa |
| Abstract: |
SCIMA
| Author: | McKenna, R. |
| Title: | El nuevo concepto de marketing: marketing es todo. |
| Journal: | Harvard-Deusto Business Review
1991 : OCT-DEC, 48, p. 25-38 |
| Index terms: | MARKETING CONCEPT MARKETING THEORY |
| Language: | spa |
| Abstract: |