| Author: | Hansen, F. |
| Title: | Forecasting the demand for advertising space on television and predicting market shares for individual channels. |
| Journal: | Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 179-185 |
| Index terms: | FORECASTING DEMAND TELEVISION ADVERTISING DENMARK |
| Language: | eng |
| Abstract: |
SCIMA