| Author: | Yorke, D. A. |
| Title: | Customer costing in the development of marketing strategy. |
| Journal: | Management Accounting (London)
1980 : MAY, VOL. 58:5, p. 28-30 |
| Index terms: | STRATEGIC PLANNING MARKETING LOGISTICS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Yorke, D. A. |
| Title: | Customer costing in the development of marketing strategy. |
| Journal: | Management Accounting (London)
1980 : MAY, VOL. 58:5, p. 28-30 |
| Index terms: | STRATEGIC PLANNING MARKETING LOGISTICS |
| Language: | eng |
| Abstract: |