Author: | Bergheimer, M. |
Title: | Aktuelle Rahmenbedingungen des Marketings. |
Journal: | Management-Zeitschrift Industrielle Organisation
1991 : VOL. 60:11, p. 46-47 |
Index terms: | MARKETING THEORY |
Language: | ger |
Abstract: |
SCIMA
Author: | Bergheimer, M. |
Title: | Aktuelle Rahmenbedingungen des Marketings. |
Journal: | Management-Zeitschrift Industrielle Organisation
1991 : VOL. 60:11, p. 46-47 |
Index terms: | MARKETING THEORY |
Language: | ger |
Abstract: |