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SCIMA selection basket references

cnt: 2
1.
Reviewing the concept of brands and branding
Marketing and Research Today
1993 : MAY, VOL. 21, p. 75-79
 1993 Goodyear, M.
2.
Limitations of rational choice theory
American Journal of Sociology
1998 : NOV, VOL. 104:3, p. 817-828
 1998 Boudon, R.
SCIMA