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SCIMA selection basket references

cnt: 2
1.
Modeling customer response in an industrial commodity market (Marketingmodell; Marketing-Mix; Konsumentenverhalten)
Industrial Marketing Management
1994 : DEC, VOL. 23:5, p. 383-392
 1994 Bennion, M. L.
Redmond, W. H.
2.
Der Handel auf dem Weg zur Marketingführerschaft: Vertikales Marketing. (!Category management) (!Efficient consumer response)
Absatzwirtschaft
1995 : MAR, p. 104-107
 1995 Hallier, B.
SCIMA