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SCIMA selection basket references

cnt: 2
1.
Integrating public affairs and strategic planning. (!Issues management)
California Management Review
1986 : FALL, VOL. 29:1, p. 141-147
 1986 Marx, T. G.
2.
Exploring the Implications of the Internet for Consumer Marketing
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 329-346
 1997 Peterson, R. A.
Balasubramanian, S.
Bronnenberg, B. J.
SCIMA