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SCIMA selection basket references

cnt: 2
1.
Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation.
Journal of Business
1987 : OCT, VOL. 60:4, p. 491-517
 1987 Gerstner, E.
Hess, J. D.
2.
Country of origin as a stereotype: effects of consumer expertise and attribute strength on product evaluations
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 354-365
 1994 Maheswaran, D.
SCIMA