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SCIMA selection basket references

cnt: 2
1.
Stability or change in marketing methods.
Business Horizons
1978 : 5 OCT VOL.21 p.32-40
 1978 Harris, C. E.
Still, R. S.
Crask, M. R.
2.
Books on quantitative methods for consumer research.
Journal of Consumer Research
1980 : SEP, VOL. 7:2, p. 198-210
 1980 Rao, V. R.
SCIMA