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SCIMA selection basket references

cnt: 2
1.
La franchise de distribution. ( *ATHLETE'S FOOT )
Revue Francaise du Marketing
1986 : MAR-APR, 107, p. 58-61
 1986 Alix, O. R.
2.
The link between personal values and advertising appeals: cross-cultural barriers to standardized global advertising
Journal of Euromarketing
1996 : VOL. 5:4, p. 57-79
 1996 Rustogi, H.
Hensel, P.
Burgers, W.
SCIMA