open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
Why we can't afford to measure viewers
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 86-90
2001
Ephron, E.
Gary, S.
SCIMA