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SCIMA selection basket references

cnt: 3
1.
Taking the sting out of selling.
Sloan Management Review
1981 : Fall, Vol. 23:1, p. 3-14
 1981 McMahon, L.
2.
Do sophisticated capital budgeting approaches improve investment decision-making effectiveness?
Engineering Economist
1989 : WINTER, VOL. 34:2, p. 149-161
 1989 Pike, R. H.
3.
Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 165-175
 1994 Boush, D.
Friestad, M.
Rose, G.
SCIMA