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SCIMA selection basket references

cnt: 2
1.
Strategic planning for research and development.
Long Range Planning
1979 : APR, VOL. 12:2, p. 33-44
 1979 Bemelmans, T.
2.
Das Unzufriedenheitspotential zufriedener Kunden
Marktforschung und Management
1996 : VOL. 40:4, p. 129-133
 1996 Stauss, Bernd
Neuhaus, Patricia
SCIMA