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SCIMA selection basket references

cnt: 2
1.
The mature brand and brand interest: an alternative consequence of ad-evoked affect
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 72-82
 1993 Machleit, K.
Allen, C.
Madden, T.
2.
Organizing technological interdependencies: a coordination perspective on the firm
Industrial and Corporate Change
2001 : MAR, VOL. 10:1, p. 151-178
 2001 Foss, K.
SCIMA