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SCIMA selection basket references

cnt: 2
1.
Research-based advertising to preserve brand equity but avoid "genericide"
Journal of Advertising Research
1996 : SEP/OCT, VOL. 36:5, p. 65-72
 1996 Oakenfull, G.
Gelb, B.
2.
Approaches to ethics in international business education
Journal of Teaching in International Business
1999 : VOL. 11:1, p. 5-20
 1999 Iyer, G.
SCIMA