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SCIMA selection basket references

cnt: 2
1.
Analysis of marketing strategies used in diverse cultures.
Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 25-32
 1981 Kaynak, E.
Mitchell, L. A.
2.
Accrual accounting, modified cash basis of accounting and the loan decision: an experiment in functional fixation
Managerial Finance
1992 : VOL. 18:5, p. 3-13
 1992 Riahi-Belkaoui, A.
SCIMA