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SCIMA selection basket references

cnt: 2
1.
Preisanstieg 1981 wieder unter 5 Prozent.
Marketing Journal
1980 : VOL. 13:5, p. 431
 1980
2.
The role of television in the construction of consumer reality
Journal of Consumer Research
1997 : MAR, VOL. 23:4, p. 278-294
 1997 O'Guinn, T.
Shrum, L.
SCIMA