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SCIMA selection basket references

cnt: 2
1.
Sponsorship and the drinks industry in the 1990s.
European Journal of Marketing
1991 : VOL. 25:11, p. 39-55
 1991 Meerabeau, E.
2.
An empirical examination of the value of creativity support systems on idea generation
Mis Quarterly
1996 : MAR, VOL. 20:1, p. 83-98
 1996 Massetti, B.
SCIMA