open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
2002
Hoeffler, S.
Keller, K. L.
SCIMA