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SCIMA selection basket references

cnt: 2
1.
Pays d'origine et strategie de prix
Revue Francaise du Marketing
1993 : JAN -MAR, 141, p.35-50
 1993 Usunier, J.-C.
Nebenzahl, I. D.
Jaffe, E. D.
2.
Major factors influencing the 'noting of business-to-business advertisements
Marketing and Research Today
1997 : AUG, VOL. 25:3, p. 169-179
 1997 Schaefer, W.
SCIMA