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SCIMA selection basket references

cnt: 2
1.
Fisher-Price's electronic self-appeal. !Fisher-Price
Marketing
1979 : JUN, p. 26-28,30
 1979 Melkman, A.
2.
Beware of international brand piracy.
Harvard Business Review
1980 : MAR-APR, VOL. 58:2, p. 52,54,58,60
 1980 Kaikati, J. G.
Legarce, R.
SCIMA