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SCIMA selection basket references

cnt: 2
1.
Russchian: how Schweppes got it right. !Schweppes Ltd.
Marketing
1980 : JAN, p. 12-14,16,18
 1980 Essex, P.
Knox, R.
2.
The diffusion of successive generations of a technology: a more general model
Technological Forecasting and Social Change
1997 : SEP, VOL. 56:1, p. 49-60
 1997 Islam, T.
Meade, N.
SCIMA