» back to results

SCIMA selection basket references

cnt: 1
1.
How New Product Introductions Affect Sales Management Strategy: The Impact of Type of "Newness" of the New Product
Journal of Product Innovation Management
2003 : JUL, VOL. 20:4, p. 270-283
 2003 Micheal, K.
Rochford, L.
Wotruba, T. R.
SCIMA