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SCIMA selection basket references

cnt: 2
1.
Advertising exposure and advertising effects: New panel-based findings
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 51-60
 1997 Gonten, M. F. von
Donius, J. F.
2.
A resource-based analysis of sustainable competitive advantage in a global environment
International Business Review
2002 : FEB, VOL. 11:1, p. 57-78
 2002 Fahy, J.
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