SCIMA selection basket references

cnt: 4
1.
Harvard Business Review
1983 : SEP-OCT, VOL. 61:5, p. 38-40,44,46,48,50,56,58,62
1983 Ewing, D. W.
2.
California Management Review
1986 : SUMMER, VOL. 28:4, p. 89-97
1986 Elliott, R. K.
3.
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 39-43
1999 Tom, G.
Eves, A.
4.
Industrial and Corporate Change
2000 : MAR, VOL. 9:1, p. 87-111
2000 Andersen, E.
Teubal, M.
SCIMA