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SCIMA selection basket references

cnt: 1
1.
The effect of plausible and exaggerated reference prices on consumer perceptions and price search
Journal of Consumer Research
1988 : JUN, VOL. 15:1, p. 95-110
 1988 Urbany, J. E.
Bearden, W. O.
Weilbaker, D. C.
SCIMA