open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
"The voice of the consumer?": Speculations on the limits to the marketing analogy
European Journal of Marketing
1990 : VOL. 24:7, p. 49-58
1990
Wensley, R.
SCIMA