open access
SCIMA
Suomeksi
session »
logout
learningcentre.aalto.fi
/
OA databases
/
SCIMA
/ basket
SCIMA search
Databases
Helecon
FINP
THES
SCIMA
CLASSIC
SCANP
Vocabulary
Tenttu
Inssi
Tali
Rescat
TkkJulkaisee
TkkToimii
TkkTutkii
»
back to results
SCIMA selection basket references
cnt: 1
1.
Recognition versus recall as measures of television commercial forgetting.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80
1988
Singh, S. N.
Rothschild, M. L.
Churchill, G. A.
SCIMA